Hitting a new milestone – 10000+ experiments planned and executed via Effective Experiments

Posted by Manuel da Costa / category: Effective Experiments

I’m not one for vanity metrics but seeing our stats pick up this number today filled me with a lot of joy. 10000 experiments! 10,000 experiments that our amazing customers – conversion optimization teams & agencies have planned , prioritised, hypothesised, created, qa’d , deployed and completed via Effective Experiments! This is a big milestone especially when you consider it doesn’t factor in the countless number of research studies, unfinished or undeployed tests that are still sat in the account. So which companies are deploying these tests or who is launching more than others? Well, that we don’t know and

Effective Experiments Launching A New, Revolutionary A/B Testing Tool (?)

Posted by Manuel da Costa / categories: CRO products & software, CRO Teams, Effective Experiments

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform. “Will you ever create an A/B testing tool within Effective Experiments” Today, I want to give you some news about this and I can firmly and definitely say NO! Effective Experiments is not developing or launching an A/B testing tool There are many reasons behind this. Firstly, our aim was never to create a testing tool but to help companies and agencies grow and scale their optimization programmes. We wanted our focus solely

Take Trello swim lanes to the next level with more comprehensive workflows

Posted by Manuel da Costa / categories: Process, Productivity

Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.   They’re a great structure for start-ups and help a small team stay focused on their productivity. However, as any company grows, it must seek solutions for scaling and automating processes and tools that can help it accomplish that.   In the conversion rate optimization space, there are initial ideation and hypothesis development processes and concluding

How to conduct an effective User Research interview

Posted by Manuel da Costa / category: User Experience

Creating a new product. Pivoting the company. Expanding market reach. These are common thoughts that occupy the minds of businessmen, entrepreneurs, product managers and pretty much everyone in between. Innovation, these days, is a term almost overused – it is simply a part and parcel of working and living the digital world. With so many theories and ideas floating around, vetting becomes more important. The value of conducting effective user interviews to collect useful, actionable, reliable and insightful data has never been greater than now. With that being the case, let’s see what it takes to conduct an effective user

Dutch CRO agency Online Dialogue makes the switch from Trello to Effective Experiments

Posted by Manuel da Costa / categories: customer spotlight, Effective Experiments

We are extremely excited to announce that a leading CRO agency from the Netherlands, Online Dialogue, has switched to Effective Experiments to manage their CRO workflow with their team and clients. After using Trello over the last two years and encountering challenges with using it, the agency decided to find a platform that could best support their proprietary FACT and ACT process that they built to run the optimization programmes with their clients. Online Dialogue founders Ton Wesseling and Bart Schutz thoroughly investigated multiple solutions that were available in the market before collectively deciding that Effective Experiments was the right

Announcing our latest integration – SiteSpect

Posted by Manuel da Costa / categories: CRO products & software, Effective Experiments, Integrations

We are extremely excited to announce our latest integration with Sitespect, a leading optimization platform that allows customers to conduct rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. At Effective Experiments, our mission is to help optimization teams, whether they be inhouse or agency side, build efficient optimization programmes. Part of this is providing the single platform to document every aspect of the CRO process – from ideation, experimentation, reporting and collaboration. The other aspect is integrating with testing platforms to automate and sync the optimization activities between the two systems.

The Silent Killer Of Your Optimization Programme. And How To Defeat It.

Posted by Manuel da Costa / categories: Conversion Optimization, CRO Teams

There is a silent killer that threatens to destroy your optimization programme and all the work you have put into it. You may think that the success of your optimization programme depends solely on the ROI it generates and for the most part, you will be right in thinking so. But that relies mainly on the organization’s ability to hire the right people for the job. There is a different and more deadly killer of optimization programmes – the lack of organizational buy in. Just because your company has invested in an optimization programme and hired a couple of optimization specialists

How UX Research Fuels More Successful Optimizations

Posted by Manuel da Costa / categories: Process, User Experience

There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development.  Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.  This is why Jorrin Quest, UX & Conversion Specialist at Online Dialogue, notes that “the gap between user centered design—UX—and psychology-powered revenue driven growth—CRO—is being abridged.” Building a partnership with your user experience team now for ongoing user research can streamline the testing process, reach quicker and bigger wins, and reduce time and costs.

Product Review : Wasabi – An Open Source A/B Testing Framework

Posted by Manuel da Costa / categories: A/B tests, CRO products & software

This is a guest blog post contribution from Online Dialogue ( Individual contributors listed at the end of the article) Despite the fact that A/B testing has become a standard method in market research, there are only a few open source platforms that offer these functionalities. However, in 2016, software company Intuit announced they were open sourcing their real-time, enterprise-grade A/B Testing platform named Wasabi. Intuit Inc. develops and sells finance, accounting and tax software for small business accountants and individuals. Wasabi is since the introduction of Facebook’s PlanOut in 2015 the first open source platform for A/B testing. That

All the best CRO conferences you should attend in 2017

Posted by Manuel da Costa / category: CRO conferences

2017 is here. If you are planning on improving your skill and growing your network, then you’re surely thinking of which conferences to attend. We have put together a list of all the conferences you should consider attending this year.