All the best CRO conferences you should attend in 2017

Posted by Manuel da Costa / category: CRO conferences

2017 is here. If you are planning on improving your skill and growing your network, then you’re surely thinking of which conferences to attend.

We have put together a list of all the conferences you should consider attending this year.

Conversion Conference

(Las Vegas in April, London in September, Berlin in September)

The grandaddy of Conversion Events, it is one of the longest running CRO events and has attracted big name speakers over the years.

There are 3 Conversion conferences that take place around the world – Las Vegas, London  and Berlin.

The event features multi track sessions so you can pick and choose the session that meets your requirements.

Notable speakers (Las Vegas 2017) : Hazjier Pourkhalkhali, Tim Ash, Chris Mercer

Cost to attend : $997 – $1997




(June 25-27 / Vancouver CANADA)

This is an event organised by Unbounce, the landing page creation platform.

They organise a really good event with great food, activities after the conference not to forget the amazing speakers in the lineup

Notable speakers : Rand Fishkin, Amy Harrison, Will Reynolds

Cost to attend : $799

Website :

Digital Elite Camp

(June 16-18 / Tallinn ESTONIA)

The baltic brother of ConversionXL live, this event is a joint venture between Peep Laja with his team at ConversionXL and Dreamgrow, a Tallinn based agency. This years event is a bit different from the last two editions and won’t be a residential conference. Instead, it will be a 2 day event in the city centre of Tallinn.

Notable speakers : Sujan Patel, Guido Jansen, Els Aerts, Angie Schottmuller

Cost : €449 – €600


Conversion Elite

(July 6 / London UNITED KINGDOM)

The first edition of Conversion Elite takes place in London featuring CRO experts providing a masterclass in conversion rate optimisation. Eight actionable sessions showing you how to become a world class CRO practitioner.

There is no nonsense and there are no sales pitches. At Conversion Elite you will improve your skills and knowledge, discover the best conversion rate optimisation tools and and become a finely tuned CRO machine.

Notable speakers : Paul Rouke, Stephen Pavlovich, Tim Stewart

Cost : £245-£395


Growth Marketing Summit

(31 August / Frankfurt am Main GERMANY)

Formerly called Conversion Summit,  Growth Marketing Summit is run by the Web Arts team in Germany.

12 speakers take the stage at this one day conference. This is one of the smaller and more intimate conferences with only 160 tickets available.

Notable speakers : Bryan Eisenberg, Karl Gilis, Michael Aagaard, Angie Schottmuller

Cost to attend : €680

Website :

Conversion Jam

(27th September / Oslo NORWAY . 28th September / Stockholm SWEDEN)

The biggest physical conversion optimization conference in the world in terms of attendee size. Conversion Jam is attended mainly by folks in the nordics but over the past few years has gained attendees from other parts of Europe.

The one day event is well organised with credit to John Ekman and his team at Conversionista.

In 2017, the conference returns for its 7th edition.

Notable Speakers : Ling Valentine, Morgan Brown, Krista Seiden

Cost to attend : TBC

Website : (new link not active yet)

Conversion Hotel

(November / Texel NETHERLANDS)

If anyone knows how to put on a fun and eventful conference, it’s the dutch.

The tiny island of Texel, an hours drive and a ferry north of Amsterdam, plays host to Conversion Hotel.

For the last three years, it has entertained and educated attendees, some of whom traveled from as far as Australia and Russia.

This is a 3 day residential conference with meals and accommodation included. They have grown in size to the point they needed to book another hotel to accommodate the attendees.

Conversion Hotel is the perfect bookend to a year of amazing CRO conferences.

Notable Speakers : TBC

Cost to attend : TBC

Website :




conversion world 2017

Conversion World

(March 9-10/ ONLINE)

The first CRO related conference kicks off in early March. Conversion World is completely online based and can be attended from anywhere in the world no matter where you are as long as you can access the internet.

Now in its 3rd year, Conversion World has been well attended by not just by those in the CRO space but also those in the general digital marketing space looking for a way to learn more about CRO without the commitment and cost of traveling to a physical event.

The one of its kind conference takes place over 2 days (slightly scaled down from last years marathon 3 day – 30 sessions) with a strong emphasis on CRO within the different industry verticals and key insights from experts on the client side.

Notable Speakers : Peep Laja , Talia Wolf, Craig Sullivan, Aleyda Solis.

Cost to attend : FREE


Traffic and Conversion Conference

(March 10-12, San Diego USA )

Run by Ryan Diess and his teams at Digital Marketer, Traffic and Conversion conference, now in its fifth year, is being held in San Diego.

The conference has a strong focus on driving traffic and guiding users through each step of the funnel, as they teach with their Digital Marketer educational products.

Notable Speakers : Gary Vaynerchuk, Ryan Diess, Ezra Firestone

Cost to attend : $1495

Website :

ConversionXL Live

(April 19-21/ San Antonio USA)

One of the most highly rated events in the industry. You simply cannot miss this one.

This is a residential conference where you and 100s of other digital marketing and CRO specialists come together and spend the next 3 days together mingling, networking and learning. The event includes meals, accommodation and is filled with discussions carry on well into the night.

Notable speakers : Chris Goward, Lincoln Murphy, Jared Spool, Joanna Wiebe, Oli Gardner

Cost to attend : $899 – $2028

Website :