Effective Experiments Launching A New, Revolutionary A/B Testing Tool (?)

Posted by Manuel da Costa / categories: CRO products & software, CRO Teams, Effective Experiments

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform. “Will you ever create an A/B testing tool within Effective Experiments” Today, I want to give you some news about this and I can firmly and definitely say NO! Effective Experiments is not developing or launching an A/B testing tool There are many reasons behind this. Firstly, our aim was never to create a testing tool but to help companies and agencies grow and scale their optimization programmes. We wanted our focus solely

The Silent Killer Of Your Optimization Programme. And How To Defeat It.

Posted by Manuel da Costa / categories: Conversion Optimization, CRO Teams

There is a silent killer that threatens to destroy your optimization programme and all the work you have put into it. You may think that the¬†success of your optimization programme depends solely on the ROI it generates and for the most part, you will be right in thinking so. But that relies mainly on the organization’s ability to hire the right people for the job. There is a different and more deadly killer of optimization programmes – the lack of organizational buy in. Just because your company has invested in an optimization programme and hired a couple of optimization specialists