Five ways to screw up your optimization efforts

Posted by Manuel da Costa / category: Conversion Optimization

A/B testing and Conversion Optimisation are often hailed as a silver bullet to your website’s conversion woes. It’s often too easy to get carried away with the hype that you end up making mistakes that will cost your business (or your client’s business) dearly. Bare in mind that Optimisation when done right can have anĀ amazing impact on your revenue and profits. But use it wrongly and you will more than likely make a wrong decision based on the “signals” you get from the results. In this blog post. we will cover the top five ways you can mess up your