Take Trello swim lanes to the next level with more comprehensive workflows

Posted by Manuel da Costa / categories: Process, Productivity

Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.   They’re a great structure for start-ups and help a small team stay focused on their productivity. However, as any company grows, it must seek solutions for scaling and automating processes and tools that can help it accomplish that.   In the conversion rate optimization space, there are initial ideation and hypothesis development processes and concluding

How UX Research Fuels More Successful Optimizations

Posted by Manuel da Costa / categories: Process, User Experience

There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development.  Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.  This is why Jorrin Quest, UX & Conversion Specialist at Online Dialogue, notes that “the gap between user centered design—UX—and psychology-powered revenue driven growth—CRO—is being abridged.” Building a partnership with your user experience team now for ongoing user research can streamline the testing process, reach quicker and bigger wins, and reduce time and costs.