Putting together a repeatable and scalable process for consistent Conversion Optimization wins

Posted by Manuel da Costa / categories: Conversion Optimization, Teams

In his book, Malcolm Gladwell said – “Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.” The same is true for companies, large and small using Conversion Optimisation to grow their businesses. The ones that have a set process – a repeatable process are the ones that will constantly learn and improve their results. They use these processes to onboard and educate new members of their team and to stick to their roadmap. In this blog post, we are going to share with you the process used by highly effective optimisation teams. Start

Mega List of tools used for Conversion Rate Optimisation

Posted by Manuel da Costa / categories: Conversion Optimization, User Experience

We have created a comprehensive list of tools that can be used for Conversion Optimisation. A/B Testing This tool will form the core of your optimisation efforts and there has been a surge in the availability of 3rd party vendors. www.optimizely.com   www.vwo.com     www.sitespect.com     www.qubit.com   www.adobe-target.com   https://www.maxymiser.com/products/online-testing     Voice of the customer     User Behaviour     Usability testing Exit Intent Ecommerce Tools Mockups

Your superhero Optimisation team

Posted by Manuel da Costa / categories: Effective Experiments, Teams

Your business’s optimisation programme will only be as good as the people involved. Putting the right team together is important and cannot be taken lightly. This multi-disciplinary team needs to work well with each other and with stakeholders to ensure that the programme stays on track and constantly evolves.

Prioritising your A/B tests – How & Why

Posted by Manuel da Costa / categories: A/B tests, Conversion Optimization

Michael Aagaard, a well known Conversion Expert who now works at Unbounce is a reformed split test junkie (his own words). In the past he’d claim that one should test everything. Running A/B tests can be fairly empowering. After all, you are in control of opening the revenue floodgates for your business or your client.   There are still optimisation consultants and teams that are of the opinion that you should test everything – all web pages and all ideas. After all, the faster you can test, the faster you can get ahead of your competitor. Michael has since moved

Five ways to screw up your optimization efforts

Posted by Manuel da Costa / category: Conversion Optimization

A/B testing and Conversion Optimisation are often hailed as a silver bullet to your website’s conversion woes. It’s often too easy to get carried away with the hype that you end up making mistakes that will cost your business (or your client’s business) dearly. Bare in mind that Optimisation when done right can have an amazing impact on your revenue and profits. But use it wrongly and you will more than likely make a wrong decision based on the “signals” you get from the results. In this blog post. we will cover the top five ways you can mess up your