Michael Aagaard, a well known Conversion Expert who now works at Unbounce is a reformed split test junkie (his own words). In the past he’d claim that one should test everything. Running A/B tests can be fairly empowering. After all, you are in control of opening the revenue floodgates for your business or your client. There are still optimisation consultants and teams that are of the opinion that you should test everything – all web pages and all ideas. After all, the faster you can test, the faster you can get ahead of your competitor.
Michael has since moved on from being a split test junkie and is now a Conversion “plumber”.
A/B testing is expensive.
Testing takes time
Testing without a strategy or roadmap
Running low value tests
How to prioritise