Product Review : Wasabi – An Open Source A/B Testing Framework

Posted by Manuel da Costa / categories: A/B tests, CRO products & software

This is a guest blog post contribution from Online Dialogue ( Individual contributors listed at the end of the article) Despite the fact that A/B testing has become a standard method in market research, there are only a few open source platforms that offer these functionalities. However, in 2016, software company Intuit announced they were open sourcing their real-time, enterprise-grade A/B Testing platform named Wasabi. Intuit Inc. develops and sells finance, accounting and tax software for small business accountants and individuals. Wasabi is since the introduction of Facebook’s PlanOut in 2015 the first open source platform for A/B testing. That