How to conduct an effective User Research interview

Posted by Manuel da Costa / category: User Experience

Creating a new product. Pivoting the company. Expanding market reach. These are common thoughts that occupy the minds of businessmen, entrepreneurs, product managers and pretty much everyone in between. Innovation, these days, is a term almost overused – it is simply a part and parcel of working and living the digital world. With so many theories and ideas floating around, vetting becomes more important. The value of conducting effective user interviews to collect useful, actionable, reliable and insightful data has never been greater than now. With that being the case, let’s see what it takes to conduct an effective user